P.1: The potential business opportunities for a micro-business start-up.

Table 1 outlines the research conducted into the exploration of possible ideas for a micro-business start-up. In particular, it has investigated idea generation for new products, services and/or market for business opportunities. Moreover, the table is based decision making tool that analyses and evaluates the relative strengths and weaknesses of each option against a set of pre-determined weighted criteria. In particular, the approach:  Summarise my list of options i.e., my business ideas Brainstorm selection criteria e.g., potential for profit, degree of competition, resource requirement Refine my selection criteria; too many criteria will make the process overly complicated Weight my final shortlist of criteria to give each criteria a score.
Table 1
Business Idea	Profit       1 = low profit 5 = high profit	Resources   1 = many resources (difficult to retrieve)   5 = few resources (or easily available)	Skills   1 = high level of skills (/ not available)   5 = low level of skills (or already available)	Competition   1 = many competitors   5 = few competitors	Total
Barber shop	2	5	2	1	10
Barber Shop Marketing Ideas: Get Your Barber Shop on Google Maps | Have an Online Booking System | Create a Logo for Your Barbershop | Showcase Your Barber Portfolio | Offer Free Barber Services for Magazines & Photographs |Text Message Marketing for Barbershops.
Mobile repair	3	3	2	2	10
Around half the UK population now owns a smartphone, and with each unit costing up to £600, people are extremely reluctant to throw broken or faulty devices away – it's much cheaper to get them repaired. Specific opportunities: The Android remains the dominant player in the UK smartphone market, but the iPhone is regaining ground fast, having increased its market share. Offer accessories too. In terms of your business model, you'll need to decide whether you want to open a physical shop, or work from home and generate sales via your website. The choice will depend on your location, the volume of sales you need to generate to turn a profit, and your own profile. “If you want to start a smartphone repair business, you need to be really hot on screens and digitisers, because these seem to break quite a lot. It's not rocket science – as the screens get bigger, there is a larger surface area to scratch or smash, hence the increased chance of wear and tear. “When it comes to sourcing replacement parts, you need to get good quality where you can, because you only want to do the job once.
Food business	5	2	2	5	14
Food truck | Ice cream shop | Cooking classes | Personal chef | Coffee shop | Meal kits | Baked goods Sauces | Pre-packaged snacks | Baby food |Homemade jams and jellies |Organic foods | Wine, beer, and spirits. In conclusion, chose   Adapted from Hilton (2023, A) - Exploration of ideas for a micro business start up.